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Be Part of the Action on TV | DIGITAL | HYBRID

TV

Showcase your TVC with rates more competitive than the rest of the Industry

Don't have a TVC? Let us make one for you!

DIGITAL / OTT

Target the audience you want.

Get the results your brand needs.

Packages begin as low as ₹ 0.40 per eyeball.

HYBRID PROPERTIES

Embed yourself in the action.

Hybrid properties that allow you to own live ON-AIR Space

- UNSKIPPABLE!

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Target 300 Million Customers

01
A PRIME TG
  • 54% NCCS A/B
  • 50% 20-40 years old
  • Superior tier 2/3 reach
02
DIGITAL SAVVY
  • 20 million viewers on OTT
03
THE BEST RATING
  • 1.8 - 2.5 TVR
  • Better than top GEC programs

Let Us Make Your Media Plan, Get In Touch With Our Team

Frequently Asked Questions

1. What's the Ad Duration and Aston duration I can play in a live match?

Ad Duration - Minimum is 10 sec , Max is 45 sec , Recommended is 15-20 sec Avg to obtain high frequency
Aston Band Duration - 5 sec , Visual with no Audio

2. Where will my Ads run in the match?

LIVE Ads will run in between the overs break which is of around 45 sec duration.
Total of 2-3 ads are played in each break
Because of the short duration of the ad break , in cricket - live viewership = Break Viewership as no drop occurs in break.

3. How many channels will run the ads?

Sony Ten Sports Network has a bouquet of 8 Channels which include English, Hindi, Tamil, Telugu in SD and HD Feeds.
With the regional feeds, in case your brand is targeting regional audiences, it's a great way to reach a large chunk of that audience.

4. What's the expected viewership in the series?

ODIs - 2-2.5 TVR and Tests - 0.75-1 TVR

5. Is this a good rating? How many people can I reach?

A TVR of around 1.5-2 is quite high, and most highly viewed GEC programs clock in a rating of around that. You can mention to prospects that the slots in the ODIs (given that there are two weekend games) will compare to a top rated GEC program.
In terms of an absolute audience, depending on the TG of the brand, almost 300 million viewers will be reached over the duration of the series (Tests + ODIs) for a campaign that runs across the tournament.

6. Would anyone want to watch India play Bangladesh?

Evidently, yes. The recent T20 World Cup encounter (on Nov 2) drew a peak number of 1.5 crores (15 million) on Hotstar (which translates to an audience of around 30 million on streaming alone).
Previous India v Bangladesh series have seen viewerships of 35-50 million (on linear TV) for T20Is and 30 million (on linear TV) over the duration of a test match - a majority of this audience is NCCS A/B/C, Male, 15-40 years.
The current series is projected to draw numbers about 50% higher than this, primarily because both the ODI and Test series will be crucial events for India - with a ODI world cup coming up and the qualification for next year's World Test Championship final on the line in the test series.

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Email Us

priyanka@itwconsulting.in
divya@itw-360.com

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+91 98804 71274
+91 82205 30268